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Established in 2018, Luxemore London is a premium, all-natural wellness brand providing a range of vegan hair and skin products.


Using an assortment of ethically sourced, natural ingredients, we craft beautiful blends that cater for all hair types, especially curly textured hair.

Luxemore London bridges the gap between nature and luxury, delivering an opulent, guilt-free experience to the beauty regimens of men and women alike.


Our founder, Annie Beatson’s clean beauty movement aims to provide safe, toxin-free alternatives for the afro hair-care industry. She has extensive knowledge of the natural hair community and a deep care for the positive effects that natural products have on the health of her wider community.

"Some people embark on projects out of passion but for me, Luxemore London is a purpose project. I wanted to serve my community with products that benefited them and also looked beautiful on their bathroom shelves. I combined my industry knowledge with ethical practices and style to create Luxemore London".

Meet the Founder

Make your Money Matter

Shopping with us means your money matters. 

With each purchase made, a percentage is donated to The Distant Relatives Project.

Your custom helps us better the lives of people in underserved communities in Africa and the Caribbean.

See some of our work in the videos below.

Our founder volunteering in Jamestown, Accra with The Disant Relatives Project.