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Luxemore London is a beauty brand with a difference because we have a heart for humanity.

Our mantra is 'Clean beauty and clean hearts'.

Founded by Annie Beatson, she created the brand to help people by providing safer alternatives to the products currently available in stores.  

The drive behind the brand is to give our customers quality, clean and sustainable self-care products and also make a difference in the lives of those who need it most.

The dream is to provide schools, orphanages and hospitals in Ghana - Annie's home country.

The big, audacious goal is to then expand throughout the continent of Africa, in honour of her mother Irene.

Fortunately, this dream has become a reality through a partnership with The Distant Relatives Project.

The Distant Relatives Project is a non-profit organisation based in the Washington D.C with a mission serve the underserved communities around the world by creating opportunity and access to resources. 

They have successfully restored schools, provided medical care, haircuts, clothes, food, stationery, books, sanitation products etc to the underprivileged in Ghana, Nigeria, Ethiopia and Jamaica.

Luxemore London proudly donates a percentage of each and every product sold to The Distant Relatives Project to accelerate the betterment of people in underserved communities around the globe.

Our founder volunteering in Jamestown, Accra with The Disant Relatives Project.

Feeding The Relatives