Luxemore London is a beauty brand with a difference because we have a heart for humanity.

Our mantra is 'Clean beauty and clean hearts'.

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Founded by Annie Beatson, she created the brand to help people by providing safer alternatives to the products currently available in stores.  

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The drive behind the brand is to give our customers quality, clean and sustainable self-care products and also make a difference in the lives of those who need it most.

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The dream is to provide schools, orphanages and hospitals in Ghana - Annie's home country.

The big, audacious goal is to then expand throughout the continent of Africa, in honour of her mother Irene.

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Fortunately, this dream has become a reality through a partnership with The Distant Relatives Project.

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The Distant Relatives Project is a non-profit organisation based in the Washington D.C with a mission serve the underserved communities around the world by creating opportunity and access to resources. 

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They have successfully restored schools, provided medical care, haircuts, clothes, food, stationery, books, sanitation products etc to the underprivileged in Ghana, Nigeria, Ethiopia and Jamaica.

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Luxemore London proudly donates a percentage of each and every product sold to The Distant Relatives Project to accelerate the betterment of people in underserved communities around the globe.